Loyalty Cards and Why You NEED Them

17 September, 2014 Loyalty Cards and Why You NEED Them

I think I might be a little obsessed with loyalty cards – I’m a big believer in taking advantage of offers, coupons and in-store discounts, and if you’re ‘loyal’ to a store or brand, more often than not you receive many a perk and exclusive offer. For this post I’ve chosen to tell you about my four favourite retailers and the loyalty cards they offer, so that when shopping for your next beauty purchase, you either save a little money or put some towards a future spree.

First up is probably the most luxe card I have in my possession – the Liberty Loyalty Card. I picked this up when I bought my REN Flash Rinse 1 Minute Facial a few weeks ago, as it was free and I was also buying a few bits from their stationery section. Benefits include VIP talks, tutorials and masterclasses, as well as a point system where you receive a point for every £1 you spend, and when you reach £150 they will send you a £5 voucher. Whilst it seems unlikely I’ll spend £150 there anytime soon, your points never expire and Liberty is a brilliant place to buy unique gifts and presents. With brands including REN, Aromatherapy Associates, Aesop and Escentric Molecules, Liberty is the perfect store to indulge yourself or a loved one. View their site here.

One of my favourite stores that I regularly shop in is Space NK. I’d say I pop into the Hampstead branch at least once a week, and the friendly, helpful staff and huge product selection makes this the perfect beauty shopping experience. The N.Dulge points system is similar to the Liberty one in that it’s completely free, and you receive a point for every £1 you spend, except you receive £5 when you reach £100. They regularly email with exclusive event invitations, product reviews and if there’s a product I fancy trying the staff are always more than happy to help and make up some sample pots. The brands they carry are amazing – NARS, Laura Mercier, Kevyn Aucoin, Caudalie, Sarah Chapman, NUDE, By Terry, Chantecaille, Diptyque… the list goes on and on. They stock a wide range of beauty, makeup and skincare products as well as haircare, bodycare, and home fragrance. What’s more, when I reached £100, I bought a Kevyn Aucoin lipstick for £21 rather than £26, and they still put the full £26 worth of points on my card – they aren’t stingy with the benefits and as a regular customer little perks like that make such a difference. View their site here.

Next up is probably the most loved loyalty card on the scene – the Boots Advantage Card. I feel slightly ill at the thought of how many times I went to Boots, spent £20 on basic bathroom essentials (e.g. toothpaste, tissues, cotton buds etc.) and never received any benefits because I couldn’t be bothered to fill out a quick form. The Boots Advantage Card is seriously generous in that you receive 4 points for every £1 you spend, and there are regular deals both in-store and online where you either buy from a certain brand or up to a threshold amount, and you can double or triple your points. Besides regular household names such as Herbal Essences, Maybelline, L’Oreal and the like, Boots also stock some brilliant less widely available brands such as the ‘Yes To’ ranges, Avene, La Roche Posay, and Indeed Labs. They also carry their own brands like Soap & Glory, No.7 and Sanctuary Spa. I like to save my points up to the £25-30 mark and then spend them on a Chanel or YSL lipstick, and I’ve already got my eye on a few shades for my next splurge! Boots is simply the mecca for both high-end and affordable makeup, skincare and beauty products, and if you don’t have an Advantage Card yet, you’re a plonker. View their site here.

Lastly is another firm favourite from everyone’s favourite mid-price, pseudo-ethical beauty store: The Body Shop. I don’t remember the last time I bought anything full-price from them, as their Love Your Body reward card entitles you to 10% off every transaction, and they regularly send out information about upcoming deals – just yesterday I received a ‘spend £50, get £25 back’ email in my inbox from them. When you spend over £10 on four separate transactions you get a gift up to the value of £5, and when you reach eight transactions, you receive a gift up to the value of £10. They also do birthday promotions during your birth month and although membership isn’t free (£5 for a year), they do regular deals for students. I love their Tea Tree, Vitamin E and Brazil Nut ranges, and their new Argan Oil skin, hair and body range looks amazing. Pick up a loyalty card from them next time you pass a store and thank me later – paying full price will become stuff of legend fairly soon! View their site here.

Let me know if there are any other loyalty cards you would recommend, as I’m always on the hunt for a more rewarding beauty experience. I’d love to hear your thoughts on my suggestions too!

Jess, X